Run real-estate inquiries through one inbox your whole team works from — not eight agents' personal phones.

Personal WhatsApp on phones doesn't scale. Conversations live on individual devices, agents leave with the contact list, no manager has visibility, and there's no automation. The WhatsApp Business Cloud API gives you one shared inbox for the whole brokerage, full conversation history, role-based access, and the ability to assign and reassign leads in real time.

Yes. Click-to-WhatsApp ads from Facebook and Instagram drop the prospect straight into a WhatsApp conversation with your business number, and the qualifier flow starts on that first inbound message before an agent sees it. Note: WhatsMark routes and qualifies the conversation — it doesn't currently stamp per-ad attribution back onto the contact, so measure cost-per-lead in Meta Ads Manager itself.

You can connect up to 2 WhatsApp numbers on Free, 10 on Professional, and unlimited on Reseller — one per brokerage — each with its own named team inbox. Being straight about today: these run in one workspace with shared reporting, not fully isolated white-label sub-accounts per brokerage; that broader reseller capability is on the roadmap, not shipped.

Each scheduled sequence step has stop conditions — the defaults are stop on any reply, stop when a site visit is booked, and stop on opt-out. For a true multi-month cadence you chain several scheduled steps rather than one self-repeating rule, set up once per campaign.

Yes. A WhatsApp message supports PDF documents up to 100 MB plus images, and a carousel template shows several properties as swipeable cards. Brochures, floor plans, and photo sets deliver inline; for video walkthroughs, paste a YouTube or Vimeo link.

Inbox-level routing rules. Round-robin across active agents, location-based routing (Powai inquiries to the Powai team), or skill-based (luxury enquiries to senior agents). Reassign at any time. Internal notes are private to your team — the customer never sees them.

WhatsApp uses transport encryption between Meta and your server. For genuinely sensitive documents (KYC, signed agreements, financial statements), most brokerages prefer to share a one-time secure link instead of attaching the document directly. WhatsMark templates support short-lived signed URLs out of the box for this pattern.

The repetitive front half. The questions you ask every lead — budget, location, configuration, possession timeline, loan or cash — are exactly what an AI-driven flow does well, and it does it the moment the inquiry lands rather than whenever an agent is free. That speed matters: in real estate, the lead that gets a reply in seconds rather than hours is far more likely to stay engaged, which is why teams that automate qualification consistently report higher viewing-to-inquiry conversion. The agent then spends their time on leads the bot has already confirmed are serious — not on tyre-kickers.

Only if you let it. The point of automation here is the opposite — it keeps you present during the 3–6 month buying cycle when manual follow-up always lapses. A follow-up sequence that shares genuinely relevant new listings and pauses the instant a buyer replies feels more attentive than an agent who goes quiet for a month. When the buyer does respond, they land in a real conversation with a real agent who can see the whole history. Automation handles the cadence; people handle the relationship.