Answer admission inquiries in seconds, not hours.

WhatsApp Cloud API uses transport encryption between Meta and your server. For students under 18, parental consent is the legal anchor — capture it explicitly when the parent provides their number, log it against the contact, and surface it in your audit trail. WhatsMark records consent state on every contact and lets you scope marketing messages to parent-confirmed contacts only.

Yes — a flow step drops a payment link into the chat, generated by your own payment gateway (Razorpay or any processor, called via API Request). The student or parent taps and pays on your gateway, and when it confirms it can call the WhatsMark API to send the receipt. The link comes from your gateway; WhatsMark sends and follows up — it doesn't generate the link itself.

You can connect up to 2 WhatsApp numbers on Free, 10 on Professional, and unlimited on Reseller — for example one per branch — each with its own named team inbox. Being clear about today: these live in one workspace with shared reporting, not fully isolated per-branch sub-accounts with per-branch branding; that broader reseller capability is on the roadmap, not shipped.

Yes. Every contact can be tagged as student or parent (or both, in some cases). Templates have parent variants and student variants — the system picks the right one based on the recipient tag. Bulk sends respect per-tag preferences.

The Business App is one phone, one user, manual messaging. WhatsMark runs on the WhatsApp Cloud API: a shared multi-counselor inbox, automated admission flows, native appointment booking, in-chat document collection, parent/student template variants, and a REST API. The moment more than one counselor is handling admissions, the app stops scaling — and Coexistence lets you move up without changing your number.

Yes — that's the point of the shared team inbox. Each counselor signs in with their own login. Conversations can be assigned, transferred, and resolved with full audit history. No personal phone number required.

Meta's policy: free-form replies to a customer's incoming message are allowed for 24 hours after their last message. After 24 hours of silence, you must use an approved template. WhatsMark's template builder handles the approval workflow and reminds counselors which conversations are still in the free-form window vs. need a template.

For the first response, AI is usually better than a human — because the human is busy and the bot is instant. Most admission inquiries open with the same handful of questions: which courses, fees, batch timings, eligibility, demo availability. An AI-driven flow answers those in seconds, captures course interest and budget, and books the demo — and speed is exactly what wins here, since inquiries that get an instant reply convert far better than ones that wait for a callback. The moment a parent asks something nuanced (a scholarship case, a schedule clash, a specific concern), the conversation hands off to a counselor in the shared inbox with the full history attached. Parents get fast answers; counselors spend their time where it counts.