WhatsApp for D2C stores that recovers the carts your emails couldn’t.

No. WhatsApp Business Cloud API requires explicit opt-in for marketing messages. Utility messages (order confirmations, shipping updates) are allowed when the customer initiated the transaction. WhatsMark adds opt-in capture to your Shopify checkout, signup forms, and click-to-WhatsApp ads — and tracks consent against every contact.

You connect your Shopify or WooCommerce store from WhatsMark's settings. The store tells WhatsMark when a checkout is abandoned, and the pre-built Cart Recovery flow fires a WhatsApp nudge, with timed follow-up steps if the shopper stays silent — stopping automatically once they buy. Two honest caveats: WhatsMark can only message a shopper if the store captured their phone number at checkout, and it's one store per workspace today (any other platform connects through our REST API).

The WhatsApp Business App is for one phone, one user, manual replies. WhatsMark is built on the WhatsApp Cloud API: multi-agent shared inbox, bulk broadcasts, automated flows, store integrations, and webhook events back to your CRM. If your team has more than one agent or you want any automation, you’ve outgrown the app.

No — 0%. WhatsMark charges only the platform subscription. Meta’s per-conversation fees are billed directly to your Meta Business Account at Meta’s published rates. Worth checking on any platform you compare: if they sell you message credits rather than letting Meta bill you, the price you pay per message is theirs to set, not Meta’s.

Today, one store — Shopify or WooCommerce — connects per workspace. You can still connect up to 2 WhatsApp numbers on Free, 10 on Professional, and unlimited on Reseller within that workspace. Fully isolated per-client sub-accounts with agency white-labeling — running several stores as separate workspaces — are on the roadmap, not shipped, so we don't sell that as live.

Utility — they’re tied to a specific transaction the customer initiated. Utility-template charges from Meta are lower than marketing. WhatsMark’s template builder helps you stay in the utility category for transactional flows so your unit economics work.

Numbers get rate-limited or blocked when too many users mark messages as spam. WhatsMark monitors your sender quality rating in real time, throttles broadcasts when quality drops, and surfaces an alert before Meta enforces. We also help you avoid the most common policy mistakes (sending without opt-in, over-sending in 24 hours, mismatched template content).

Yes — for the routine questions that fill your inbox. "Where's my order?", "Do you ship to my pincode?", "What's your return policy?" are predictable and repetitive, and a well-built bot flow plus AI replies can resolve them end-to-end at any hour. Across the industry, properly designed WhatsApp chatbots handle 60–80% of incoming queries without human involvement, and some D2C brands report resolving up to 70% of standard inquiries fully automatically. In WhatsMark you decide where AI stops and a human takes over — high-value carts, complaints, or anything the bot is unsure about route straight to a person in the shared inbox.

Automation works because WhatsApp is the channel people actually read — roughly 98% of messages get opened, against ~20% for email. So an automated cart-recovery sequence reaches customers who never saw your recovery email, which is why WhatsApp cart-recovery rates land around 10–25% versus 5–8% on email. The same applies to repeat-purchase nudges, back-in-stock alerts, and COD confirmation: the message gets seen, the customer taps a button, and the order completes — without anyone on your team sending it manually.