WhatsApp Flows are Meta's native in-chat forms: a customer taps a button and a multi-screen mini-app opens right inside the conversation — text fields, dropdowns, date pickers, radio buttons, and checkboxes — filled and submitted without ever leaving WhatsApp. Build them in a visual editor, send them from any automation, and take real appointments with live availability slots. Data exchange is encrypted end to end. Free plan includes 1 Flow; Professional includes 10.
Hi Aanya 👋 Ready to book your appointment? Tap below.
Full name
Meera Nair
Service
Dental check-up
Preferred date
Tue, 22 Jul
Available slots
Booking confirmed
Dental check-up
Tue, 22 Jul · 11:30 AM
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Mobile web forms leak most of the leads before submit
A customer is already chatting with you on WhatsApp — then you send a link to a web form. They tap it, a browser opens, they lose the keyboard, they get pulled into another app, and they never come back. Web forms on mobile are the leakiest part of the funnel, and on a WhatsApp-first audience they're indefensible: you had the customer in the conversation and handed them a reason to leave it.
Booking over back-and-forth chat is slow and error-prone
"Which doctor?" → "Dr. Mehra" → "What day?" → "Tuesday" → "Morning or evening?" → "Morning" → "Sorry, that's full." Collecting a structured booking one message at a time is tedious for the customer and easy to get wrong — double-booked slots, missed details, no clean record at the end. It doesn't scale past a handful of bookings a day.
A "WhatsApp form" is often just a Google Form link
Plenty of tools that claim a WhatsApp form builder simply paste a Google Forms or Typeform URL into the chat. That's a web form with a WhatsApp doorway — same browser redirect, same drop-off. A real WhatsApp Flow renders inside the thread the customer is already on.
The four pieces
WhatsApp Flows are Meta's native form component — the customer taps a button and a multi-screen mini-app opens inside the conversation. Collect exactly what you need with text fields, dropdowns, date pickers, radio buttons, and checkboxes across one or several screens. No browser, no redirect, no login — they fill it and submit without leaving WhatsApp.
Turn a Flow into a real booking engine: it reads your live availability, shows only open slots, and books the one the customer picks — with rescheduling and cancellation handled right in the chat. Concurrency-safe, so two people can never grab the same slot. Ideal for clinics, salons, consultations, and services.
Design each screen in a visual editor with validation on every field, so bad data never saves. Dynamic Flows — the ones that pull live data like available slots — exchange their request and response over Meta's encrypted data channel with per-number keys, so what the customer enters stays private in transit.
Trigger a Flow from a bot automation, a button, or a template — the moment it fits the conversation. Every submission is captured against the contact and the conversation, so nothing is lost. Need it in another system? A bot flow can call your own API mid-conversation, and webhooks forward the event to your stack.
A multi-speciality clinic sends a booking Flow instead of playing calendar tag. The patient taps once and a single in-chat card opens: doctor (dropdown of five), preferred date (date picker), and slot (radio — only the slots that are actually free that day). They tap Submit without leaving WhatsApp; the slot is booked, and the confirmation — with time, room, and an add-to-calendar button — fires automatically. Rescheduling and cancellation happen the same way, in the same thread.
online
Hi Aanya 👋 Book your consultation right here — pick a doctor, date and time. No link, no browser.
9:41 AM ✓✓
A property developer runs Click-to-WhatsApp ads. Every click opens a chat with a single "Book a site visit" button that launches a Flow: budget range (dropdown), preferred configuration (radio — 2BHK / 3BHK / villa), and a preferred visit date (date picker). One card, three taps, done — the enquiry arrives structured and complete instead of scattered across a dozen chat replies, and the sales team follows up with the details already in hand.
online
Hi Aanya — thanks for your interest in Skyline Residences! Tap below and tell us what you're looking for — it takes about 20 seconds.
11:02 AM ✓✓
[Opened the form — Budget: ₹1.5–2 Cr · Configuration: 3BHK · Visit date: Sat 10 May]
11:03 AM
Perfect — a 3BHK site visit on Sat 10 May works. Our team will confirm the exact time shortly. Anything specific you'd like to see?
11:03 AM ✓✓
A summit sends its invite as a WhatsApp template with a "Register" button that opens a short Flow: attending (radio — yes / no), and if yes, a meal preference (dropdown). Invitees register inside the thread they were invited in — no separate registration site, no login. The organiser gets a clean, structured list of confirmations and preferences instead of a pile of free-text replies to reconcile by hand.
online
Hi Aanya — TechSummit 2026 is on 14 June at the Taj. Tap below to confirm your spot.
4:02 PM ✓✓
[Opened the form — Attending: Yes · Meal: Jain]
4:03 PM
You're confirmed for TechSummit 2026 🎉 We've noted a Jain meal preference. See you on 14 June!
4:03 PM ✓✓
What your customers see
Real WhatsApp threads — drop them straight into your account or use them as starting templates.
online
I'd like to book a consultation with Dr. Mehra.
9:14 AM
Sure — tap below to pick a doctor and a slot. The form opens inside WhatsApp, no link to follow.
9:14 AM ✓✓
[Booking form: Doctor (dropdown — 5 options) · Preferred Date (date picker) · Slot (radio — only free slots shown). Submit.]
9:15 AM
[Submitted: Dr. Mehra · 7 May · Morning]
9:16 AM
Confirmed — your appointment with Dr. Mehra is on 7 May at 10:30 AM, OPD-3. We've added a calendar invite below.
9:16 AM ✓✓
online
Hi Aanya — thanks for your interest! Tap below and tell us what you're looking for.
11:02 AM ✓✓
[Enquiry form: Budget (dropdown) · Configuration (radio — 2BHK / 3BHK / villa) · Preferred visit date (date picker). Submit.]
11:03 AM
[Submitted: ₹1.5–2 Cr · 3BHK · Sat 10 May]
11:03 AM
Perfect — a 3BHK site visit on Sat 10 May works. Our team will confirm the exact time shortly.
11:04 AM ✓✓
online
Hi Aanya — TechSummit 2026 is on 14 June at the Taj. Tap below to confirm your spot.
4:02 PM ✓✓
[RSVP form: Attending (radio — Yes / No) · if Yes, Meal preference (dropdown). Submit.]
4:03 PM
[Submitted: Attending: Yes · Meal: Jain]
4:03 PM
You're confirmed for TechSummit 2026 🎉 We've noted a Jain meal preference. See you on 14 June!
4:03 PM ✓✓
Integrations
Connect natively where we have direct adapters. Use webhooks or our REST API for everything else. Honest status flags — we don't pretend an integration ships when it doesn't.
Meta WhatsApp Flows
Native in-chat form component
AvailableBot Flow Builder
Trigger a Flow from any automation
AvailableAppointment Booking
Live availability slots, reschedule & cancel
AvailableWebhooks & REST API
Forward submissions to your own stack
AvailableBy the numbers
Included on the Free plan
1 Flow
Professional includes 10 Flow templates; Reseller is unlimited.
Where the form opens
In-chat
A native WhatsApp mini-app — no browser, no landing page, no redirect.
Data exchange
Encrypted
Dynamic Flows exchange request and response over Meta's encrypted channel with per-number keys.
FAQ
Don't see your question? Email me at mailto:[email protected] — I read and answer every one personally.
WhatsApp Flows are Meta's native form component: a structured, multi-screen form that opens inside a WhatsApp conversation when the customer taps a button. Instead of typing answers one message at a time or following a link to a web page, they fill fields — text, dropdowns, date pickers, radio buttons, checkboxes — right in the chat and submit. WhatsMark gives you a visual editor to build these Flows and send them from your automations.
A link opens a browser — the customer leaves WhatsApp, loads a page, maybe logs in, and often never comes back. A Flow renders inside the thread the customer is already on. There's no tab switch and no "did the page load" moment, which is exactly why in-chat forms convert far better than link-in-chat forms on mobile.
Flows support the standard native input types — short and long text fields, dropdowns (single choice from a list), radio buttons, checkbox groups, date pickers, and opt-in toggles — arranged across one or several screens. You can validate fields so incomplete or invalid entries can't be submitted, and later screens can adapt based on earlier answers.
Yes — appointment booking is a built-in use of Flows. The form reads your live availability and shows only slots that are actually open, books the one the customer picks, and handles rescheduling and cancellation in the same chat. Booking is concurrency-safe, so two customers can never be assigned the same slot. It suits clinics, salons, consultations, and any service that runs on appointments.
Flows run on the WhatsApp Cloud API. You build and publish a Flow inside WhatsMark, and once Meta approves it, you can send it into conversations from a button, a template, or a bot automation. If your number isn't Flow-ready yet, you can still collect information conversationally using the bot flow builder's question steps in the meantime.
The Free plan includes 1 Flow template, Professional includes 10, and Reseller is unlimited. Every submission is captured against the contact and the conversation, so nothing is lost. If you want the data in another system, a bot flow can call your own API mid-conversation and webhooks can forward the event to your stack.
Pairs well with
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