From the click on a Meta ad to the closed deal — one thread, full history.

Inside Meta Ads Manager, choose "Messages" (or lead generation) with WhatsApp as the destination and a "Send WhatsApp Message" CTA on the creative. The user taps, WhatsApp opens with your business pre-loaded, and WhatsMark runs your qualifier flow on that first inbound message. Measure cost-per-lead in Meta Ads Manager itself — WhatsMark routes and qualifies the conversation but does not currently stamp per-ad source/campaign attribution onto the contact.

Yes — that's the qualifier flow. Build it once with WhatsMark's drag-and-drop editor: a sequence of buttons, free-text questions, and conditional branches. Each answer saves as a contact tag. By the time an agent sees the conversation, the lead has budget, location, timeline, and intent already structured. Senior agents handle pre-qualified hot leads; everyone else routes to an automated follow-up sequence.

Native connectors for all three are on the roadmap; today the pattern is webhooks both ways. WhatsMark fires a webhook to your CRM on every qualified lead, every drip-step interaction, and every conversion event. Your CRM fires a webhook back on deal-stage changes, so WhatsMark can stop drip sequences once a lead is marked won or lost. Most modern CRMs accept this without custom code.

It depends entirely on the buyer's stage and the qualifier rigor. Industry-rough numbers: cold leads from broad-targeting Meta ads convert at 3–6%; warm leads from retargeting campaigns convert at 10–15%; hot leads who explicitly requested a demo convert at 25–40%. WhatsMark doesn't manufacture conversions — but it does keep more of your hot leads from going cold by getting them to a human within minutes instead of hours.

Each scheduled sequence step has stop conditions — the defaults are stop on any reply, stop on a hot-lead tag, and stop on opt-out; if your CRM calls the WhatsMark API on a deal-won event, that can stop it too. The sequence never sends to someone who's already bought — that's the rule it enforces by default. For a true multi-month cadence you chain several scheduled steps.

You can connect up to 2 WhatsApp numbers on Free, 10 on Professional, and unlimited on Reseller — one per client — and keep each client's leads in its own Groups and team inbox. Being straight: these run in one workspace with shared reporting, not fully isolated white-label sub-accounts per client; that broader reseller capability is on the roadmap, not shipped.

Because the whole journey lives on one WhatsApp thread against the contact — the ad click, the qualifier answers, the nurture, and the sales handoff — and it's pushed to your CRM via API. Both sides see the same conversation instead of arguing across three systems. One honest limit: WhatsMark doesn't yet stamp per-ad source attribution on the contact, so closed-deal-to-ad attribution is measured in Meta Ads Manager and your CRM, not inside WhatsMark.

Marketing campaigns are outbound, broad, scheduled — a Diwali sale to 8,000 segmented customers all at once. Lead nurture is inbound, individual, triggered — one prospect's qualifier flow, drip sequence, and handoff, fired by their own action. Same platform, very different orchestration. Lead nurture also costs more per conversation (Meta classifies follow-ups as marketing-class once the 24-hour service window closes), so qualifier rigor matters — you don't want to drip to unqualified leads.

That's the whole design. The expensive thing in sales is a rep spending time on a lead who was never going to buy — and the costly mistake is a hot lead going cold because nobody replied fast enough. Automation fixes both ends. The instant a click-to-WhatsApp lead lands, an AI flow engages, asks the qualifying questions (budget, need, timeline, authority), and scores the lead from the answers — at any hour, in seconds, which is exactly when intent is highest. Qualified-hot leads get routed straight to a rep with the answers attached; everyone else drops into an automated follow-up sequence that keeps them warm for weeks or months and pauses the moment they re-engage. Your reps stop chasing and start closing — they only pick up conversations the system has already confirmed are worth their time.