Reach customers anytime, with messages Meta trusts — and they actually read.

It's a message Meta has pre-approved, so you're allowed to send it to customers even when there's no open chat — think order confirmations, delivery updates, appointment reminders, offers, and login codes. You write the structure once (a headline, the text, and buttons), Meta approves it, and then you send it as many times as you like with each person's own details filled in. Outside of a template, WhatsApp won't let a business start the conversation — that's the rule that keeps the channel clean.

Build it in the WhatsMark editor — headline, message, buttons — fill in a sample of what the personalised bits look like, pick whether it's a Marketing, Utility, or Authentication message, choose the language, and hit Submit. It goes to your own WhatsApp Business Account for review, and the result comes back into your WhatsMark queue automatically. Most templates get a verdict within a few hours; Meta's limit is 24 hours.

Usually it's a mismatch between what you labelled the message and how Meta reads it (a 'Utility' update that sounds like an ad), a promotional tone where there shouldn't be one, a dodgy-looking link, or missing opt-in wording. WhatsMark shows Meta's exact reason right on the template, so you're not guessing — you duplicate it, fix the one thing, and resubmit in minutes. (To be clear, WhatsMark shows you Meta's decision after the review; it doesn't pre-scan your wording to predict a rejection before you submit.)

Marketing is promotional — offers, launches, win-backs. Utility is helpful and transactional — order updates, reminders, account alerts tied to something the customer did. Authentication is login and verification codes, with one-tap copy built in. It matters because Meta charges a different rate for each, and Marketing is the priciest — so labelling an update as Utility (when it genuinely is one) is a real way to keep costs down, not just paperwork.

Yes — write it in English, Hindi, Tamil, Marathi, and beyond (70 of Meta's supported languages are available) and submit each for approval. Each language is its own approved message, so a hold-up in one never blocks the others, and you send whichever version fits the audience. One thing to know: WhatsMark doesn't auto-detect a customer's language and pick for you — you choose which language version to send.

Yes. Add an image, video, or PDF to the top of a template, or build a swipeable carousel that shows several products in one message — great for a catalogue drop. You attach the sample when you submit for approval, and send the real image or file at send time. It all happens inside WhatsMark; you never bounce out to Business Manager to attach a file.

Yes. Each template has its own numbers — how many were delivered, read, and clicked, and what they cost — pulled straight from Meta over a window you choose. It sits right on the template, next to whether it's approved, so you can tell which messages people actually read, which buttons get tapped, and what each one costs you — without exporting anything.

You run each brand as its own WhatsMark workspace, and each one builds and submits its own templates against its own WhatsApp account. To be straight about it: there's no single 'master' template you write once and push into six client workspaces, and no shared cross-brand approval queue — that kind of agency inheritance isn't built today. The Reseller plan gives you the room to run many client workspaces at once; founding Reseller pricing is on the /reseller page.

No — zero. You connect your own WhatsApp Business Account, and Meta bills you directly at its own rate for whatever category each template falls under. WhatsMark is a flat subscription on top; we don't take a cut of the message fee. So when you pick the right (cheaper) category, that saving lands with you in full.